59a

59A is a technology business built to deliver unparalleled opportunity within the ever-increasing complexity of media planning and buying.

We do this through the creation and deployment of custom algorithms across any media channel accessible through programmatic, e-commerce, and social platforms. Take a look at how we do this.

Our offering has three distinct phases.

Thinking

Transforming large, complex data sets into actionable custom algorithms. 59A observes data as being thematic in nature, categorising over 1,000+ (and counting) unique data sets across eight distinct themes, and every data set used is non-identifiable. This next-generation planning capability supercharges campaigns with millions of unique data points before the campaign goes live, giving brands a competitive edge in an increasingly complex and saturated marketplace.

Doing

59A’s custom algorithms provide brands the ability to action one plan, the same plan, across almost any channel and inventory source within the programmatic, social, and e-commerce ecosystem. Upon activation, 59A unleashes QRTZ™, its’ proprietary machine learning engine. QRTZ™ reviews more data, more often and in more detail, maximising performance.

Learning

Through 59A’s architecture, media performance can be extrapolated out into business-level insights. This allows brands to move faster and learn quicker than the competition and make a genuine business impact through better-informed and better-optimised campaigns.

Case Studies